PROJET

Nous avons conçu pour Autre Idée un portfolio immersif, où la mise en page s’efface pour laisser parler les images. Une interface claire et structurée, pensée pour mettre en valeur l’expertise et convaincre les professionnels par la preuve visuelle.

CONTEXT

The art direction is intentionally reduced. A strict grid, generous white space and strong typographic hierarchy create a quiet, Swiss-inspired rhythm. Visuals are treated as the main narrative layer, supported by minimal UI, precise spacing, and a restrained palette designed to let photography, menus and details speak.

DIRECTION

I built a minimal, couture-inspired art direction: a clear grid, generous white space, and a restrained Swiss typographic system. The structure was intentionally reduced so the work could lead the experience.

EXPERIENCE

Projects sit at the core of the site. Photography is treated as the main narrative layer — large, calm, and immersive — showcasing the agency’s ability to design precise, creative spaces for brands.

RESULT

A positioning-led website that reads like a glossy fashion magazine: refined, memorable, and fully focused on the portfolio — built on WordPress (Elementor) for long-term autonomy.

"The Showcase Studio completely refreshed our visual identity and now manages our entire online presence. We’re delighted to be working with them, and their work is outstanding. Thank you!"
Marjorie Munoz
Autre Idée - Co-Founder

CLIENT

Autre Idée

LIEU

Versailles — FR
Genève — CH

MISSIONS

Direction Artistique
UX/UI Design
Développement

ANNÉE

2025

VISIT WEBSITE →

autreidee.com