Eau de Parfum

Éclat is a signature eau de parfum created for a boutique fragrance house based in Paris. The brief was clear: design a modern fragrance identity that feels intimate, deliberate, and sensual — without falling into the clichés of “luxury for luxury’s sake.”

Our role covered naming, visual identity, packaging design, product storytelling, and launch assets.

THE FRAGRANCE

Warm skin. Clean fabric. A trace of light. Éclat is built around three notes:

Top note: Italian bergamot. Clean, almost transparent, with a citrus tension that lifts the first seconds of the scent.

  • Heart: Neroli and white tea. Soft, luminous, with a floral bitterness that keeps it from becoming sweet.
  • Base: Cashmere wood and ambrette seed. Subtle warmth, almost like skin after sun. Quiet, addictive.
  • The intention was not to shout. Éclat doesn’t “enter a room before you.” It stays close, evolves slowly, and feels personal — like something that belongs to you, not something you wear for other people.

We translated this attitude visually.

Location: Western Sahara
Photographer: Liam Wilson
May 4, 2025

Strategy & Positioning

A fragrance that refuses noise.

The brand positioning we built around Éclat is “quiet intimacy.” No gold script. No baroque flourishes. No overpromising. Instead: restraint, clarity, sensual minimalism.

We defined three pillars for the identity:

  • Intimacy — It’s meant to be worn close to the skin, not sprayed in excess.
  • Honesty — Short, direct language. Clear ingredients. No invented mythology.
  • Persistence — The scent is subtle but long-lasting. We wanted the visuals to behave the same way: calm at first glance, memorable later.

These pillars drove every decision, from typography to copy tone to box finish.

What we produced for this launch:

  • Naming and positioning
  • Logo and typographic system
  • Full packaging system (bottle label, cap spec, outer box, insert)
  • Color palette and art direction guidelines
  • Product storytelling / micro-copy
  • Product photography direction for campaign and e-commerce
  • Social launch assets (teaser stills, motion snippets, product close-ups)

Outcome

A perfume that looks like it smells.

Éclat now exists as a complete object: formula, bottle, voice, world.

The identity system is intentionally quiet, which is exactly why it stands out. On a crowded shelf of shouty metallic gradients and heavy gloss varnish, Éclat feels calm, breathable, confident.

That contrast is the brand.