Eye Clinic
WE HAVE DESIGNED A NEW DIGITAL EXPERIENCE FOR LA CLINIQUE DES YEUX, A NETWORK SPECIALIZING IN REFRACTIVE SURGERY. THE GOAL: TO EXTEND THE ATMOSPHERE OF THEIR NEW PHYSICAL SPACES THROUGH A SERENE, HIGH-END WEBSITE.
Client
Point Vision Group
Sector
Health
Mission
Artistic Direction
Artistic Direction & Development
Gill Bill · Aurélien Sooukian
Year
2024
Website
BACKGROUND
As part of the architectural rebranding conceived by La Bonne Image, the brand needed to establish an online presence aligned with this new in-store experience: one that is more contemporary, more reassuring, and more intuitive, to guide visitors to information and help them schedule appointments.
MANAGEMENT
We’ve translated the principles of interior design into an editorial system: generous white space, a strict hierarchy, and a restrained color palette that showcases the content in the style of an art gallery. Typography plays a central role—minimal yet assertive—while the imagery reinforces precision and confidence.
EXPERIENCE
The layout alternates between large, striking visuals and structured blocks of information to create a fluid rhythm without monotony. The navigation acts as a modular ribbon, guiding users through surgical procedures and key patient journeys without any visual clutter.
RESULT
A streamlined, conversion-focused platform that perfectly aligns with the brand’s new physical identity. A natural extension of the brand experience, designed to build trust, enhance brand perception, and generate qualified appointments.
Happy Customer
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