Vacancy
WE DESIGNED THE E-COMMERCE SITE FOR VAGANCE, AN INCLUSIVE BEAUTY BRAND SPECIALIZING IN NATURAL HAIR AND BEARD CARE PRODUCTS. THE BRIEF: TO TRANSLATE THEIR EXPERTISE IN ECO-FRIENDLY PHARMACEUTICALS INTO A HIGH-END ONLINE SHOPPING EXPERIENCE, DESIGNED FOR ALL HAIR TYPES.
Client
Vacancy
Sector
Health · Wellness
Mission
E-commerce Website Development
Artistic Direction & Development
Aurélien Sooukian · Tamia Castel
Year
2024
BACKGROUND
To distribute its skincare line, Vagance needed an e-commerce platform that could meet its dermo-cosmetic standards. The challenge was to combine the precision of pharmaceutical expertise with the appeal of a contemporary brand, in order to offer a reassuring, informative, and seamless shopping experience for every type of sideburn and beard.
MANAGEMENT
We have developed a clean, minimalist brand identity characterized by warm tones, minimalist typography, and textured visuals. The artistic direction highlights the effectiveness of natural active ingredients and the authenticity of the formulations, striking a perfect balance between scientific credibility and a sophisticated aesthetic.
EXPERIENCE
The e-commerce architecture alternates between highly readable product pages, expert content, and customized routine guides. Navigation and the shopping journey have been streamlined to remove any barriers to conversion, allowing each user to instantly identify the skincare product best suited to their needs.
RESULT
An exceptional e-shop that transforms product discovery into an engaging shopping experience. A high-performance e-commerce platform that reinforces Vagance’s premium positioning, highlights its eco-friendly commitments, and boosts its online sales.
Happy Customer
Incredible attentiveness and expertise! I highly recommend them ✨
Ramata Prause Founder of Vagance
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